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Introducing Orthodontics to your practice

If you’re thinking of providing orthodontic treatments at your practice, it’s always a good idea to have a clear picture of the initial outlay and potential financial benefits before you make a final decision.

From orthodontics training courses to the cost of equipment and marketing, this guide aims to provide you with a breakdown of costs and shows how orthodontic training courses can help elevate your practice in terms of skills, profit and client base.

Orthodontics training courses

By far one of the most important things to consider is the cost of training up general practitioners in the area of orthodontics.

Our Postgraduate Diploma in Orthodontics and Dentofacial Orthopaedics is delivered as a blended approach to learning, with a mix of face to face residential training and online learning. Available at the cost of £11,995 per student, the time you spend away from your practice is minimised by the convenient online learning portal. This means you aren’t faced with a loss of revenue due to study time, as you can log in at a time that’s convenient to you after working hours.

When you factor in the average amount of client treatment time for orthodontic services and the anticipated fees you’ll be able to charge, it’s easy to see that the initial cost of the course can easily be recouped in a relatively short period of time.

Orthodontic equipment

Luckily, many dental practices will already have most of the equipment needed to carry out orthodontic treatments, so the cost of new equipment should be minimal.

As a ballpark figure, a smaller general dentistry practice will perhaps need to purchase around £5,000 worth of specialist equipment needed to provide treatments such as braces, but this can be offset by tax, making it a shrewd investment for the future.

Many of the smaller pieces of equipment you’ll need to carry out treatments such as coils, brace cases and other smaller items can be purchased when a patient agrees to a treatment plan, so there isn’t any immediate need to pay for these straight away.

Marketing and promotion

As soon as your orthodontics training course has been completed and the relevant equipment purchased, you’ll want to promote your new treatment options to your current and potential patients.

Luckily, through the power of social media and current patient referrals, marketing and promotion doesn’t need to cost a penny. Still, it is a good idea to get your website updated so you can show the world just what your dental practice has to offer.