One of the challenges many dentists face is also one of the aspects they enjoy most: the need to wear many hats.
This doesn’t mean literally wearing multiple hats in the clinic, of course! Instead, it refers to the need to navigate various roles and switch between different skills quickly.
One moment, a dentist might be performing a complex treatment. Next, they’re calculating the ROI on a new marketing initiative. Later, they might be resolving a team conflict.
This balance between clinical expertise and soft skills is something many dentists reflect on: how can they excel in their profession while also developing the additional skills needed to build a successful career?
At the London Dental Institute, this balance is recognised, which is why modules on Marketing your Dental Practice are included in each of the Diplomas.
This month, these modules are being spotlighted, exploring why marketing is essential and why it’s important for practising clinicians to expand their knowledge in this area.
Let’s jump in!
Module Spotlight: Marketing a Dental Practice
While we may be experts in dental care, marketing isn’t always second nature to us. Yet, it’s essential for growing our practices and reaching new patients. That’s why both the Diploma in Orthodontics and Dentofacial Orthopaedics and the Diploma in Aesthetic & Restorative Dentistry include modules dedicated to marketing your dental practice.
In these modules, you’ll explore the fundamentals of marketing strategy, from building a strong brand identity to leveraging digital tools like social media and search engine marketing.
Taught by experienced professionals in dental practice management, the course also covers the practical side of marketing, offering tips on efficient practice management, handling patient complaints, and ultimately improving your clinic’s performance.Find out more about modules offered on our Diplomas here.
Live Study Clubs
Did you attend a live study club this month?
Dr. Rafael Beolchi led a session on Clinical Insights for Aesthetic Anterior Restorations, where he demystified the optical properties of natural teeth, explored the role of colour, and discussed how to balance opacity and translucency for optimal results.
Meanwhile, Dr. Stefano Carderi hosted a Clinical Case Study for our orthodontic students, delving into complex cases and exploring treatment strategies in real-time.
If you missed these sessions, don’t worry—students can catch up at any time on the VLE.
Looking ahead, we’re excited to announce a special opportunity this September. We’re opening up our Live Study Club to the entire LDi community! On 27th September 2024 at 14:00 BST, all community members are welcome to join Dr. David Alleman and Dr. Davey Alleman for an exclusive session on The Coronal Conundrum. This session won’t be recorded, and spaces are limited, so keep an eye on your inbox for registration details.
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September Webinar
As the new academic year kicks off, we’ll be hosting an upcoming webinar. While details are still under wraps, we can promise an engaging and informative session that you won’t want to miss. Past webinars have been incredibly popular, with over a hundred participants joining us live.
To ensure you don’t miss out, be sure to register as soon as the invitation hits your inbox. Space fills up fast, so early registration is highly encouraged. Stay tuned for more details.
Enrol on a Diploma Next Month
And finally, we’re welcoming a new cohort to the course this upcoming month.
We shouldn’t have favourites, but the September enrolment always feels extra special to our faculty. There’s something about the autumnal chill and the turn of the leaves that makes me excited to begin learning once again.
If you’re ready to join us and study for your own Postgraduate Diploma, browse our courses and find out more about our enrolment process below:
Sign Up for Email Newsletters
As our community of international dentists expand, we are passionate about building relationships and creating connections with you, our readers and our students.
To this end, we write monthly newsletters and updates, which share resources, opportunities, and valuable chances to get involved with what’s on here at the London Dental Institute.
If you’d like to be a part of that this year, sign up for our newsletter using the link below. Then, look out for our next newsletter, arriving in your inbox next month.
